In
this post we are going to study the intrastate airline traffic in California for the year 1990 a travel in the past
CALIFORNIA
is a state in the Western
United States that lies on the Pacific
Coast. It borders Oregon to the north, Nevada and Arizona to
the east, and shares an international border with the Mexican state
of Baja California to the south.
With almost 30 million residents in 1990 across
an area of 423,970 km2 , it is the largest state by
population, third-largest state by area and the largest state economy in the U.S., with a GDP of approximately $4.3
trillion. Its length is 1220 km and 400km width.
TABLE 1
Total passengers carried on scheduled flights amounted to 17,446,089 on 388285 flights (average passenger by flights = 44.9) with an average load factor of 54.1%
5
airlines account for almost 85% of the traffic and will be the subject of a
further analysis
The
highest load factor was achieved by Northwest Orient (72.5%) and the lowest by Midwest Express Airlines (24.2%)
The 5 most important actors are :
TABLE 1-1 US
AIR
The dominant position of the company is no surprise to use as it the result of the merger, in 1988, of US AIR with Pacific Southwest Airlines the largest intrastate carrier at that time. The merger will give US an access to the West Coast it did not have. But, by 1991, US AIR would withdraw completely from the intrastate Californian market giving Southwest an unbridled access.
Flights
were operated by a fleet of Boeing 737-300, Boeing 737-400, BAe-146-200 and the MD DC9 Super 80
The best load factor was achieved on the SAN-SFO
segment and the lowest on LGB-SFO that
operated briefly from January to May 1990
At the end
of December 24 routes were regularly operated during 1990.
TABLE 1-2 UNITED
AIRLINES
The company has a long presence in the West Coast since the early thirties and controls 20% of the total market.
With 31.8% market share of its traffic , LAX-SFO is its major segment followed by
SAN-SFO & ONT-OAK segments,
SMF-SFO
operated briefly from January to May 1990
The
majority of flights were operated by a fleet of Boeing 737-300 (128 seats),
Boeing 737-200 (108 seats), Boeing 727-100 (107 seats), Boeing 727-200 (147 seats). UA deployed he occasional DC8-71, B747, DC10,
B757 and B767-200
The company
achieved its best load factor on SAN-SFO with 85% followed by OAK-ONT with 70%.
Two
routes were launched in May 1990, BUR-OAK & SFO-SNA
At the end
of December , 15 routes were regularly operated during 1990.
TABLE 1-3 AMERICAN
AIRLINES
The presence of this airline in the third place
is due to its merger with Air California
in 1987 but 4 years later AA will divest from the market giving Southwest more
opportunities to grow .
LAX-SJC is its major line followed by LAX-SFO and SJC-SNA . AA withdrew from SFO-SJC in July 1990, from LGB-SJC in September 1990 and SFO-SNA in October 1990. It operated briefly ONT-SBA from January to March 1990 carrying 5,408 passengers with 31.2% load factor, it operated SFO-SMF from January to May 1990 carrying 5,662 passengers with an abysmal 13.4% load factor and OAK-SMF from June to August 1990 carrying 6,744 passengers with 25.4% load factor.
PSP-SJC was operated on a seasonal basis and
LGB-SNA was launched (or-re-launched) in November 1990
Flights
were operated by a fleet of Boeing 737-300, Boeing 737-200, BAe-146-100 and the MDD DC9 Super 80
At the end of December , 13 routes were
regularly operated during 1990
TABLE 1-4 WestAir Commuter Airlines
WestAir Commuter Airlines (was a U.S.-based regional airline formed when Stol Air Commuter changed its name in 1978 to WestAir Airlines it was renamed WestAir Commuter Airlines in 1986. One of the founders was On May 1, 1985 WestAir was one of the first two regional carriers to become a United Express air carrier via a code sharing agreement with United Airlines. WestAir was sold to Mesa Air Group in 1992.
The
company operates an extensive network in California linking cities with major
centres such as San Francisco and Los Angeles as seen from the network ma
below.
As
an United Express partner, it feeds UA hub in San Francisco with valuable
traffic, 52%of its traffic is from/out San Francisco whereas Los Angeles, a secondary hub , represents 26.1%
of the company's traffic (relates only on direct routes between the cities
aforementioned)
The company is the only airlines in
the top 5 operating a wide range of
propellers aircraft such as EMB-120
Brasilia (30 seats), Shorts 360 (36 seats), BAeJetstream 31 and EMB-110
Bandeirante (19 seats).The only jet in
the company's fleet is the BAe-146-200 (90 seats).
SFO-SNA was launched in March with relative success and LGB-SJC in October whereas SBA-SAN & LAX-CCR disappeared from the network in September 1990, together with SMF-SJC and RDD-SMF in October 1990
Load factors range from 28.6% (MCE-SFO) to a
maximum of 54% (OAK-SNA)
TABLE 1-5 SOUTHWEST AIRLINES
Last but not least is SOUTHWEST which operated 4
routes in 1990. The breakthrough will come few months later when American &
USAIR will withdrew from the market and the void will be filled by United
Airlines and SOUTHWEST
TABLE 2
Traffic
by route exceeding 100,000 passengers per
year
The
bulk of the traffic is carried between San Francisco and Los Angeles with a
20.5% market share and 68.8 passengers
per flight . The highest load factor (75.2%) is found on the San Diego-San Francisco segment, while Fresno-Los Angeles experiences the lowest (35.1%)
The
15 largest segments represent 73.7% of
the passenger traffic.
Worth
noting is the fact that about 60% of the
traffic is carried between San Francisco bay area and greater Los Angeles
Below is an analysis of the competition in the 15 segments largest segments
TABLE
3
92.7%
of the passengers were carried on jet planes and the reminder in propeller
airliner.
67%
of the flights were operated by jet
aircraft and the reminding 33% by
propeller airliner
Most
popular twinjets were the Boeing 737
family with 33.9% of the flights
carrying 51.7% of passengers followed by
DC9 Super 80
Total with 8.2 % of the
flights carrying 10.3% of passengers
![]() |
| By Eddie Maloney from North Las Vegas, USA - AA MAD DOG, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=30449921 |
![]() |
| By Ken Fielding/https://www.flickr.com/photos/kenfielding, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=32285203 |
![]() |
| By Aero Icarus from Zürich, Switzerland - United Airlines Boeing 737-522; N917UA@LAX;31.07.1995, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=26728566 |
Most popular tri-jet was the Boeing 727 family with 6.5% of the flights carrying 9.8% of passengers
Most
popular 4-engine jet was the BAe RJ 146 family with 6.5% of the flights carrying 16.2% of passengers
![]() |
| By Richard Silagi - http://www.airliners.net/photo/United-Express-(Westair/British-Aerospace-BAe-146-200A/1284579/L/, GFDL, https://commons.wikimedia.org/w/index.php?curid=22620304 |
Most used propeller airline was the BAe Jetstream 31 with 12.1% of the flights carrying only 2.3% of passengers
Wide body aircraft represented only 1.47% of the flights and 3.1% of traffic






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