JETBLUE
We celebrated on February 11, 2015, the 15th anniversary of the first flight to Fort Lauderdale of iconic JETBLUE. This post aims to reminisce the fans and likers of the blog of the first year of operations (until December 31, 2000) of JETBLUE.
According to documents filled with the SEC, the company was incorporated in the state of Delaware in August 1998 by David Neeleman (after his non-compete agreement with SOUTHWEST expired) and a group of investors
JETBLUE was not the original name of the company , it was once known as NewAir (the name under which the first Airbuses were ordered) and even the name of TAXI was considered as a tribute to the famous New York cabs (the aircraft were also to be painted in yellow). This name was soon rejected for numerous reasons as the yellow cabs in New York do not have a pristine reputation, the word "taxi" can lead to problem in air traffic control coupled with the threat that one of the major venture capitalists to withdraw should this name be retained.
In September 1999, the Port Authority of New York and New Jersey awarded the company 75 slots at JFK international airport.
As the major American airlines slowly drifted to "no frills, no thrills" type of companies, JETBLUE wanted to differentiate from the start by bringing according to its founder David Neeleman "Humanity in air travel". The company provided low fare together with amenities comparable to the ones enjoyed by travellers in the sixties. In the new century , these were translated into leather seats, TV and satellite radio. With this product differentiation , the company aimed at attracting and/or creating a strong and loyal customer base .
Against all odds, the company ordered the Airbus A320 fitted with 150 seats because the A320 was the only aircraft capable of flying transcon (should weather and wind permitted). and the urban legend says that David Neeleman got an extremely good deal from Airbus.
The first airbus was delivered in December 1, 1999
Followed in January 28, 2000 by
and in February 1, 2000 by
With its fleet of 3 A320, JETBLUE launched its first service on February 11, 2000 to Fort Lauderdale and on February 17, Buffalo joined the burgeoning network company.
The airline will add 7 more destinations during the year , the first transcontinental route to Ontario will be inaugurated on July 21 . Please see timeline of destinations in table 1 below
By December 2000, the network of the company presented the following (see map)
10 destinations in 5 states covering total length of 10134 km
In addition to the above mentioned A320, JETBLUE will receive an additional 7 frames during the year
N507JB "Red, White and Blue" delivered on 21/6/2000 (no picture)
Table 1: Traffic statistics per route
It is worth noting that JetBlue could position itself as a dominant carrier on the route to Oakland and enjoyed a monopoly on New York-Ontario sector
Table 2: Traffic statistics per month
Table 3: Financial statistics
Financial statement
4-RANKINGS
From the beginning JetBlue was capable to distinguish itself with high load factors, alas the year ended with a loss as the break-even point was much higher than the actual Load factor.
He is an iconic American-Brazilian entrepreneur who was successful in establishing, :
1-Morris Air (together with June Morris) as a low fare charter company that evolved into a low fare airline , the airline was sold to SOUTHWEST AIRLINES in 1993, giving the later a new hub:Salt Lake City.
"Morris Air Boeing 737-300 JetPix" by Torsten Maiwald - http://www.airliners.net/photo/Morris-Air/Boeing-737-3Q8/0205219/L/. Licensed under GFDL 1.2 via Wikimedia Commons.
2-He co-founded and helped establishing Canadian Low fare WestJet the low cost competitor of Air Canada
"Boeing 737-281-Adv, WestJet AN0149783" by John Davies - CYOW Airport Watch - Gallery page http://www.airliners.net/photo/WestJet/Boeing-737-281-Adv/0149783/L Photo http://cdn-www.airliners.net/aviation-photos/photos/3/8/7/0149783.jpg. Licensed under GFDL 1.2 via Wikimedia Commons.
3-Served as CEO for open skies a touch screen airline reservation and check-in system (later sold to HP).
4-After he left JETBLUE , he returned to Brazil, his native country, where he established AZUL.The company became in March 2013 the third largest airline in Brazil.
According to documents filled with the SEC, the company was incorporated in the state of Delaware in August 1998 by David Neeleman (after his non-compete agreement with SOUTHWEST expired) and a group of investors
JETBLUE was not the original name of the company , it was once known as NewAir (the name under which the first Airbuses were ordered) and even the name of TAXI was considered as a tribute to the famous New York cabs (the aircraft were also to be painted in yellow). This name was soon rejected for numerous reasons as the yellow cabs in New York do not have a pristine reputation, the word "taxi" can lead to problem in air traffic control coupled with the threat that one of the major venture capitalists to withdraw should this name be retained.
In September 1999, the Port Authority of New York and New Jersey awarded the company 75 slots at JFK international airport.
As the major American airlines slowly drifted to "no frills, no thrills" type of companies, JETBLUE wanted to differentiate from the start by bringing according to its founder David Neeleman "Humanity in air travel". The company provided low fare together with amenities comparable to the ones enjoyed by travellers in the sixties. In the new century , these were translated into leather seats, TV and satellite radio. With this product differentiation , the company aimed at attracting and/or creating a strong and loyal customer base .
Against all odds, the company ordered the Airbus A320 fitted with 150 seats because the A320 was the only aircraft capable of flying transcon (should weather and wind permitted). and the urban legend says that David Neeleman got an extremely good deal from Airbus.
The first airbus was delivered in December 1, 1999
 |
| N503JB "Blue Bird" |
Followed in January 28, 2000 by
 |
| N504JB "Shades of Blue" |
and in February 1, 2000 by
 |
| N505JB "Blue Skies" |
With its fleet of 3 A320, JETBLUE launched its first service on February 11, 2000 to Fort Lauderdale and on February 17, Buffalo joined the burgeoning network company.
 |
| JETBLUE NETWORK AS AT 28/02/2000 |
The airline will add 7 more destinations during the year , the first transcontinental route to Ontario will be inaugurated on July 21 . Please see timeline of destinations in table 1 below
By December 2000, the network of the company presented the following (see map)
10 destinations in 5 states covering total length of 10134 km
.gif) |
| JETBLUE NETWORK DECEMBER 2000 |
 |
| N506JB "Wild Blue Yonder" delivered on 26/4/2000 |
N507JB "Red, White and Blue" delivered on 21/6/2000 (no picture)
 |
| N508JB "Canard Bleu" delivered on 10/7/2000 |
 |
| N509JB "True Blue " delivered on 26/7/2000 |
 |
| N510JB "Out of the Blue " delivered on 10/8/2000 |
 |
| N516JB "Royal Blue " delivered on 4/10/2000 |
 |
| N517JB " Blue Moon " delivered on 6/11/2000 |
STATISTICS
Table 1: Traffic statistics per route
It is worth noting that JetBlue could position itself as a dominant carrier on the route to Oakland and enjoyed a monopoly on New York-Ontario sector
Table 2: Traffic statistics per month
Table 3: Financial statistics
Financial statement
4-RANKINGS
From the beginning JetBlue was capable to distinguish itself with high load factors, alas the year ended with a loss as the break-even point was much higher than the actual Load factor.
OTHER MEMORABILIA
 |
| JET BLUE TIMETABLE DATED MARCH 2000 KS PRIVATE COLLECTION |
 |
| JET BLUE TIMETABLE INTERIOR SCAN MARCH 2000 KS PRIVATE COLLECTION |
A few words about David Neeleman
 |
| © by James G. Howes, May 4, 2006. |
1-Morris Air (together with June Morris) as a low fare charter company that evolved into a low fare airline , the airline was sold to SOUTHWEST AIRLINES in 1993, giving the later a new hub:Salt Lake City.
"Morris Air Boeing 737-300 JetPix" by Torsten Maiwald - http://www.airliners.net/photo/Morris-Air/Boeing-737-3Q8/0205219/L/. Licensed under GFDL 1.2 via Wikimedia Commons.
2-He co-founded and helped establishing Canadian Low fare WestJet the low cost competitor of Air Canada
"Boeing 737-281-Adv, WestJet AN0149783" by John Davies - CYOW Airport Watch - Gallery page http://www.airliners.net/photo/WestJet/Boeing-737-281-Adv/0149783/L Photo http://cdn-www.airliners.net/aviation-photos/photos/3/8/7/0149783.jpg. Licensed under GFDL 1.2 via Wikimedia Commons.
3-Served as CEO for open skies a touch screen airline reservation and check-in system (later sold to HP).
4-After he left JETBLUE , he returned to Brazil, his native country, where he established AZUL.The company became in March 2013 the third largest airline in Brazil.
.jpg#/media/File:Embraer_190_Azul_en_SDU_(8781190175).jpg)
By Pablo Andrés Ortega Chávez - <a rel="nofollow" class="external text" href="https://www.flickr.com/photos/netburn/8781190175/">Flickr</a>, GFDL 1.2, Link
Maps generated by the Great Circle Mapper - copyright © Karl L. Swartz.
Photo Credit
N503JB Ken Fielding/Wikimedia commons/CC BY-SA 3.0
N504JB Ken Fielding/Wikimedia commons/CC BY-SA 3.0
N505JB Eric Salard/Wikimedia commons/CC BY-SA 2.0
N506JB Eric Salard/Flickr/CC License
N508JB Sunil Gupta/Wikimedia commons/GFDL 1.2 License
N509JB Bill Abbott/Wikimedia commons/CC BY-SA 2.0
N510JB Eddie Maloney/Wikimedia commons/CC BY-SA 2.0
N516JB Eric Salard/Wikimedia commons/CC BY-SA 2.0
N517JB Eddie Maloney/Wikimedia commons/CC BY-SA 2.0
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