EVA AIR PART 2 -2000-2010

EVA AIR 2000-2010

2000

From the Arthur Na collection with kind permission

Worth noting in their 2000 summer timetable, flights operated by UNI Air on behalf of BR: KHH-TAIPEI ( acting as a feeder for BR’s international flights), HKT-TAIPEI and BKI-KHH, all flights operated by Uni Air’s metal (MD90). CTS became a charter scheduled flight. AMSTERDAM-DXB-TAIPEI was switched to AMSTERDAM-BANGKOK-TAIPEI on October 31, 1999.

EVA AIR 2000 NETWORK MAP EUROPE-AUSTRALIA

EVA AIR SUMMER 2000 USA-CANADA NETWORK

EVA AIR 2000 SUMMER REGIONAL NETWORK

2001

From the Arthur Na collection with kind permission

The summer timetable of the company shows the beginning of a direct route from TAIPEI to PARIS (over flying Siberia and eliminating DXB as an intermediate stop and thus reducing flying time fm 16 to 11 ½ hours). In September 2001, EVA Air shares will be listed on the Taipei Stock Exchange. Hello again to AKL Unfortunately, the year will end tragically for all airline companies after the events of 9/11/2001. Almost all companies will eliminate loss-making routes (BR will drop PEN on Oct 2), and decrease frequencies.

2002 “Just relax your home in the air”

From the Arthur Na collection with kind permission

From the Arthur Na collection with kind permission

The summer timetable of the company shows the introduction of PNH (opened on 01/19/2002) and the amendment of the Hong Kong Air Service Agreement allowed the increase of flights to HKG following the migration and relocation of industries to mainland China. DPS was also dropped .The company moved its operations from HND to NRT in April 2002.

2003

From the Arthur Na collection with kind permission

From the Arthur Na collection with kind permission

2003 will start by a very good omen when the 54-year ban on strait crossing was lifted and the company flew businessmen from TAIPEI to PVG during the Chinese new year. The SARS outbreak almost paralyzed air travel in South East Asia. Frequencies were decreased to face the significant drop in traffic. DPS was re-introduced. HKG services were increased from 16 flights /week to 40 as the result of the amendment of HKASA. The first A330-200 was delivered and introduced on the HKG and NRT run on July 21, 2003 New regular charter services were introduced to Seoul in August 2003 and HAN made its appearance in BR network in September (17/9) operated with MD90 from fellow subsidiary B7.

2004

From the Arthur Na collection with kind permission

From the Arthur Na collection with kind permission

A consolidation of operation, with AKL being dropped again and SYD being (re) introduced. The summer timetable figures a KHH-TAIPEI segment operated by UNI Air metal on the behalf of BR. Significant increase in frequencies on the TYO route (14 to 21 flights weekly) and on the golden corridor (HKG fm 40 to 49 weekly). The company introduced SDJ in September 2004. The delivery of additional A330-200 allowed BR to introduce the type on VIE/BNE/KIX/SYD sectors.

2005 “ sharing the world, flying together”

From the Arthur Na collection with kind permission

2004 ended tragically in the world with the tsunami that ravaged South East Asia, India, the East Coast of Africa. More than 280,000 souls were lost and Indonesia, Sri Lanka and Thailand were the countries that paid the highest tribute in terms of lost lives and infrastructure As a result of the outbreak of the avian flu, HAN will be dropped from BR’s portfolio of destinations. VTE, the capital of Laos made its appearance on BR map on 24/02/2005 and HNL was re-introduced in June. Amendments to the Air traffic agreement between South Korea and Taipei switched the scheduled charter services to regular services starting March 2005. An A330-200 Hello Kitty Jet was introduced to FUK and NRT sectors in order to stimulate traffic (mainly tourism) between the 2 countries in October 2005, the experience will come to an end in 2008 (dec). July 2005 will see the introduction of the Boeing 777-300ER and the re-introduction of HNL on June 25,2005

2006

From the Arthur Na collection with kind permission

In July 2006, NGO was the 6th Japanese city to be added in BR network. The same year saw the retirement of the last 2 B767-300ER .

2007

From the Arthur Na collection with kind permission

From the Arthur Na collection with kind permission

The company followed a very conservative policy in its expansion, 2007 can not be distinguished from 2006 except that Mumbay is introduced in December 2006. Once again HNL is dropped but on the other hand, HAN service is resumed on July 2007.

2008

From the Arthur Na collection with kind permission

From the Arthur Na collection with kind permission

It is a milestone for the history of BR and of the world. The bankruptcy of Lehman brothers in that year will trigger a global economic meltdown which will adversely affect the airline industry, but on a happier note, the easing of the 3 links policy and the establishment of week-end passengers charters between BANGKOK/KHH to BJS/PVG/CAN. Important changes occurred in the network, the addition of the 8th and 9th Japanese destinations KMI, and KMQ (June 2008), the drop of PARIS (in Nov 2007), the introduction of TAIPEI-KIX-LAX with fifth traffic freedom rights between KIX and LAX, SEA was served on its own and not as a re-fueling stop on the EWR run. EWR was served through a dog legged route TAIPEI-ANC-EWR-TAIPEI (from Feb 4, 2008) At this stage of the study, it is important to remember to point out the 3 links policy. When China started timidly to open to the “wonders” of capitalism , Beijing proposed the 3 links (postal, commercial and transportation) to which Taipei vigorously answered with a 3 Nos similar to the resolution of the KRT Arab league summit in 1967 : no peace with Israel, no recognition of Israel, no negotiations with it." The major obstacle lying in the full liberalization of links between the entities resided in the PRC’s long standing “One- China” position. In a “real politik” master strike, PRC changed its attitude on that matter and regarded the 3 links as a way to hold on Taiwan. Small steps and negotiations on both sides of the straits allowed, in 2001, the establishment of links between the cities of the Fujian province and the islands of Kinmen and Matsu. In 2003 , both governments allowed the carriage of passengers during the Chinese new year under the euphemism of “ indirect charter flights” where planes had to stop in either HKG or MFM before continuing their onward journey.2005 saw the first direct flights between CAN and TAIPEI. 2008 will see further liberalization from week-end charters to daily charters under strict distribution of capacity, frequencies, attribution of routes and airlines to operate ( reminiscent of the CAB in pre deregulation USA) . By 2009, full restoration of 3 links is in force. The opening of direct links between mainland China and Taipei affected adversely the flow of traffic between HKG/MFM and Taiwan “the golden corridor” and to a certain extent the economies of Hong Kong and Macau which relied on the inflow of tourists. At that time, an IATA study estimated the market to be of 6M pax per year where other sources cite 8 M pax/year rising to 10 M pax /year. The liberalization of the 3 links could not come at a better time for the struggling Taiwanese carriers which saw their domestic traffic plummet after the introduction High speed trains between KHH and TAIPEI. Traffic dropped by 34% and flights to RMQ, CYI , TNN and KHH were either stopped or severely curtailed.

2009

From the Arthur Na collection with kind permission

From the Arthur Na collection with kind permission

The summer of 2009 sees the re-introduction of the direct TAIPEI-PARIS service (Jan 2009), together with the drop of AKL and BOM (both removed from the network in September and June 2008, respectively). The sector TAIPEI-KIX-LAX was also dropped (June 09). Regular cross strait flights are undertaken by BR/B7 and PRC based companies on the following sectors TAIPEI/KHH To PEK, PVG, CAN, HGH, NGB and TSN. Worth mentioning that the opening of KMG 1 weekly service in February 2009 was never mentioned either in the timetable or booked through the GDS but was only available to local travel agencies.

2010

From the Arthur Na collection with kind permission

The further liberalization of the skies between mainland China and Taipei had as a direct result the birth of new links. No less than 13 sectors were opened from 2009 summer to 2010, driving up both the number of weekly flights and network length . the summer timetable of the company denotes the increasing role of subsidiary UNI AIR performing flights on behalf of the mother company. The company loses Miyazaki (suspended in Sept 09) but gains fm march 29 YYZ. It is interesting to note that the YYZ flight was to be operated as a dog legged service : TAIPEI-YYZ-ANC-TAIPEI, but one week prior to the opening of the line BR’s management reverted its decision and the service became a 2-way non-stop service

EVAI AIR 2010 SUMMER NETWORK : USA + CANADA



EVAI AIR 2010 SUMMER NETWORK : EUROPE +AUSTRALIA 

EVAI AIR 2010 SUMMER NETWORK : REGIONAL DESTINATIONS

EVAI AIR 2010 SUMMER NETWORK : CHINA

UNI AIR 2010 SUMMER NETWORK : CHINA AND REGIONAL DESTINATIONS

EVA AIR AND TAIWAN MARKET 1998-2010

The statistics published by the CAA of Taiwan show the market share of the airline since 1998. From a modest market share of 7.1% the company was able to more than double its market share. In 2010, the company held a market share of 16.3% but let us not be oblivious of the underlying endogenous and exogenous factors that contributed to that increase. The trend follows closely the impact of the international and national events. 2001 and the following economic depression did not impact greatly the company, in fact, it was capable of increasing significantly its market share from 8.5% to 9.1%. 2003 SARS epidemic saw a huge drop of traffic (-14.3%) for BR but still the company managed not to loose market share. The company was also much less impacted by the 2004 end-of-year Tsunami (launch of 4 new routes and increase in frequency). 2008 reflects the effects of the slowing down of the international economy but also the sweeping changes in the air transport industry in the country. The introduction of THSR had an adverse effect of domestic flights, traffic dropped dramatically and services to many cities on the TAIPEI-KHH line were dropped. Finally, the “liberalization” of traffic between Taiwan and mainland China allowed the market to expand by almost 15%, but BR did not profit directly of that “bonanza”, UNI AIR (its subsidiary) was the main beneficiary. This lead to a slight decrease in market share from a high of 17.5% to a lower 16.3%.

YEAR	PAX (000'S)	TW (000'S)	MKT SHARE
1998	3,664	51,850	7.1%
1999	3,867	52,373	7.4%
2000	4,108	48,407	8.5%
2001	4,179	46,084	9.1%
2002	4,794	44,186	10.8%
2003	4,321	37,879	11.4%
2004	5,438	44,116	12.3%
2005	5,904	44,268	13.3%
2006	6,172	43,725	14.1%
2007	6,181	39,772	15.5%
2008	5,788	35,235	16.4%
2009	6,022	34,382	17.5%
2010	6,436	39,455	16.3%

EVA AIR AND THE USA 2000-2010

The USA market is one of the most important markets for the company, the table below illustrates the evolution of the traffic carried by BR since 2000, the competitors and BR market share. BR’s market share steadily increased from 1993 to 2010, reaching 50% of the total market in 2010. The increase in Market share reflects more the weakness of the foreign carriers (MH,UA NW/DL and the withdrawal of SQ) rather than the strength of both CI and BR whose passengers carried remained flat for the most part of the last decade. The uninvited competitors were AA on its ill fated SJC-TAIPEI linking the “software silicon valley” to the “hardware silicon valley”, and will not survive the events of 9/11, and from 2007 the honeymoon hub GUM and SPN stopped to be served after CS withdrew from these routes. 
 

YEAR	PAX	MARKET	GLOBAL MKT SHARE	COMPETITORS
2000	837,489	2,126,601	39.4%	CI-UA-SQ-CS-NW-MH
2001	733,016	1,968,680	37.2%	CI-UA-SQ-CS-NW-MH-AA
2002	954,242	2,211,578	43.1%	CI-UA-SQ-CS-NW-MH
2003	725,960	1,702,224	42.6%	CI-UA-SQ-CS-NW-MH
2004	837,774	2,082,768	40.2%	CI-UA-SQ-CS-NW-MH
2005	902,560	2,323,428	38.8%	CI-UA-SQ-CS-NW-MH
2006	989,774	2,353,919	42.0%	CI-UA-SQ-CS-NW-MH
2007	981,480	2,387,003	41.1%	CI-UA-SQ-NW-MH
2008	982,833	2,225,205	44.2%	CI-UA-SQ-NW-MH
2009	943,918	1,890,205	49.9%	CI-UA-NW-MH
2010	974,338	1,934,707	50.4%	CI-UA-DL-MH

BR PROFITABILITY

The company made for the period 1995-2010 profit 11 years out of the 16 periods. The earnings Before Taxes (EBT) is a reflection of all the vicissitudes of the global economy . The Asian financial crisis, 2001. Losses from 2006 and onwards are only the results of a global economy in meltdown, the increase in fuel costs etc…. However, the company was capable of turning around and posted in 2010 its highest profit ever. According to BR’s financial report, those strong results can be attributed to global economic recovery and strong passenger demand coupled with the increase in destination and cross strait flights. Cargo revenues surged by 71% reflecting the increasing trade relations between mainland China and Taiwan principally in electronic components. The table below illustrates the profitability of the 2 main components of revenues of the company : freight and passenger services. PLF is the passenger Load factor, CLF = the Cargo Load factor , GLF= Global Load factor and BELF = Break-even Load Factor, the point above which the company is making profits. The numbers in red are the % that are below the BE global Load Factor.

FINANCIAL KEY FIGURES 2000-2010
YEAR	PLF	CLF	GLOBAL LF		BELF	REVENUES	E.B.T
2000	75.5%	80.0%	78.5%		73.6%	54,529	2,523
2001	74.9%	70.4%	71.8%		74.6%	52,451	-  3,285
2002	77.5%	75.1%	75.8%		75.2%	64,577	2,417
2003	72.5%	72.8%	72.7%		75.3%	65,388	1,216
2004	79.5%	73.8%	75.3%		76.3%	82,655	3,683
2005	78.7%	73.8%	74.4%		78.9%	88,518	1,137
2006	79.9%	73.2%	75.1%		83.2%	93,904	-  2,264
2007	81.3%	75.9%	77.4%		84.7%	93,103	-  1,958
2008	79.5%	76.0%	77.2%		89.8%	90,656	- 17,390
2009	77.4%	79.8%	78.9%		88.1%	73,280	-  3,725
2010	79.7%	83.8%	82.5%		77.5%	104,410	12,045

Revenues and E.B.T are in MTWD

OTHER STATISTICS 2000-2010

YEAR	PAX CARRIED	LOAD FACTOR	SECTORS	DESTINATIONS	NETWORK
2000	4,108	75.5%	27	26	127,460
2001	4,179	74.9%	26	26	128,953
2002	4,794	77.5%	26	26	129,552
2003	4,321	72.5%	27	27	133,351
2004	5,438	79.5%	28	27	132,029
2005	5,904	78.7%	33	32	147,744
2006	6,172	80.0%	31	31	147,228
2007	6,181	81.3%	32	34	144,368
2008	5,788	79.5%	36	34	165,418
2009	6,022	77.4%	37	33	168,306
2010	6,436	79.7%	59	49	193,365

FLEET TIME LINE 2000-2010

YEAR	A320	A330-200	B777-35ER	B747-45	B757	B767-25	B767-35	MD11	MD90	TOTAL
2000				16		4	4	12		36
2001				17		4	4	12		37
2002				19	2	4	4	12	1	42
2003		2		19	1	4	4	12	3	45
2004		6		19		4	4	13	4	50
2005		10	2	18			2	14	5	51
2006		11	4	18				12	4	49
2007	1	11	8	18				9	5	52
2008	1	11	11	16				8	6	53
2009		11	14	16				8	6	55
2010		11	15	16				8	6	56

The initial fleet expansion of the company included the acquisition of 12 A340-500/600, in September 1999 according to an article published by Flight International (in Sept 1999), the company cancelled the Letter of Intent for the purchase of 4-jet airlines. The order was replaced with the A330-200. 2003 will see the last operations of the MD 11 as a passenger carrier, all frames were converted into cargo carrier


"McDonnell Douglas MD-11(F), Eva Air Cargo JP7013800" by Aldo Bidini - Gallery page http://jetphotos.net/viewphoto.php?id=7013800 Photo http://images3.jetphotos.net/img/2/3/2/7/69551_1293358723.jpg. Licensed under GFDL 1.2 via Wikimedia Commons.



2004 will see the end of the B767-200 services as more A330 entered services, the following year will see the departure of the B767-300, the plane on which BR built its good fortune. In 2007, BR will lease an A320 from Trans Asia Airways, and the plane will be exclusively on the DPS run from November 2007 to August 2009. The Boeing 757 will be leased from Far Eastern Air Transport and put into operations on the KHH-MFM and TAIPEI-MFM route. MD 90 will be used by the airline on their thinner regional routes and would become the spearhead of the cross strait flights. Many of them are operated/leased by fellow subsidiary UNI AIR.


"B-17917 (6788514517)" by Edwinの航空写真. Licensed under CC BY-SA 2.0 via Wikimedia Commons.


LIVERIES AND BRANDING

The company is famous for its “hello Kitty” livery which was introduced in October 2005 on its FUK/NRT/HKG routes to promote tourism between the 2 countries ( the Jade mountains. In summer 2007, the Hello Kitty livery was gracing with its presence the airports of: HKG/TAIPEI/NRT/FUK/KIX/NGO/SDJ. The experience will end in 2008 (December) .


"EVA hellokitty1" by derivative work: Altair78 (talk) EVA_hellokitty.jpg: - EVA_hellokitty.jpg. Licensed under CC BY-SA 2.0 via Commons.




"Airbus A330-302X, EVA Air AN2126864" by Toshi Aoki - JP Spotters - Gallery page http://www.airliners.net/photo/EVA-Air/Airbus-A330-302X/2126864/L Photo http://cdn-www.airliners.net/aviation-photos/photos/4/6/8/2126864.jpg. Licensed under CC BY-SA 3.0 via Wikimedia Commons.


According to Jane’s airline recognition guide, the dark green color represents durability and orange the technical innovation. The tail globe logo stands for stability and reliability as well the global reach of the airline.

EVA AIR RAINBOW LIVERY


"EVA AIR 777-300ER (2815371089)" by Eddie Maloney from North Las Vegas, USA - EVA AIR 777-300ER Uploaded by russavia. Licensed under CC BY-SA 2.0 via Wikimedia Commons.


PART ONE CAN BE FOUND HERE EVA AIR 1991-99


Maps generated by the Great Circle Mapper - copyright © Karl L. Swartz.